Message Dan
Official HYROX Gym · Cradley Heath, West Midlands

Work
for real.

Coached group classes, HYROX training and 1-2-1 strength and conditioning with Dan, at a private Official HYROX Gym in Cradley Heath.

Message Dan on InstagramCall 07402 412575
5.0 ★ from 86 Google reviews
Members on the sleds during a METCON class at iAMDEFiANCE
Fig. 01 — METCON class
Lane 01The week

The board

Six days of coached classes with Dan.

01Mon
6:00PM6:00–7:15PMiAMDEFiANCE CiRCUiTSiAMDEFiANCE's own circuit class.
02Tue
6:00PMMETCONConditioning sessions, different every time.
03Wed
5:45PMOlympic LiftingTechnique-led barbell work.
6:45PMHYROXRace-specific training for HYROX.
04Thu
6:00PMCiRCUiTSiAMDEFiANCE's own circuit class.
05Fri
6:00PMHYROXRace-specific training for HYROX.
06Sat
8:00AMMETCONConditioning sessions, different every time.
07Sun
Rest day — no classes

Timetable taken from the gym's Instagram. Message to check before your first session.

Monday CiRCUiTS class

Mon — CiRCUiTS

Saturday METCON EMOM session

Sat — METCON

Wednesday Olympic Lifting class

Wed — Olympic Lifting

Friday end-of-week session

Fri — week finisher

Lane 02Coaching

Coached
by Dan.

Dan is a strength and conditioning coach. He runs the gym and coaches the classes himself.

Ask about 1-2-1
  1. 01Olympic lifting
  2. 02METCON
  3. 03HYROX classes and coaching
  4. 041-2-1 personal training
  5. 05iAMDEFiANCE CiRCUiTS
  6. 06Sport-specific strength and conditioning
  7. 07Entry to Fitness (beginners)
  8. 08Couples training
  9. 09Boxing 1-2-1
  10. 10Online coaching and custom training plans
  11. 11@HOME 1-2-1 and HiiT@HOME workouts
  12. 12Open gym
Lane 03 — Sport S&C

Strength for other sports.

Dan coaches athletes from other sports, including a top-20 world-ranked Irish dancer and a junior diver/trampolinist.

Strength and conditioning session with an Irish dancer
Strength and conditioning session with a junior athlete
Lane 04The gym

A private unit gym.

“Fully equipped, spotless.”

From a member's Google review
Racks
Built for barbell work
Sled / turf lanes
On black rubber flooring
Official HYROX Gym
HYROX classes and coaching
Inter-gym competition
Gym Comp 27/06
HYROX Birmingham
2025
Members finishing a METCON on the gym floor
METCON class on the gym floor
Olympic lifting class
Saturday morning METCON class
Lane 05Reviews

5.0 ★ — 86
Google reviews

Read all reviews on Google →
Eleanor Haigha week ago
…I had completely lost my confidence with the gym and fitness after moving and I had really lost my motivation. I feel like this was the perfect gym to rebuild this. Dan is a great coach and really pushes you each session. The classes are structured and challenging. No two classes are the same… I genuinely feel like my fitness has improved and I am enjoying the gym again!
02 / 08
I joined this gym 6 months ago and really pleased I did. The sessions are always well thought through, challenging and varied. The gym culture is also friendly and supportive. Dan is very encouraging, supportive and pushes members hard to get the best out of them. It is also exceptional value for money.
John H3 weeks ago
03 / 08
…The workouts are well programmed, varied, and always interesting, which keeps the sessions engaging and challenging. Dan is an excellent trainer with great knowledge and experience… I've seen a noticeable improvement in my fitness since joining…
James Ogden5 months ago
04 / 08
…Dan isn't just a PT who tells you what to lift — he explains movements scientifically and factually, helping you understand how the body works and why you're doing what you're doing…
chloe williamsEdited 8 months ago
05 / 08
…I joined this gym as I found myself going to generic gyms but didn't know what to do at them, wasn't seeing any results and struggled to motivate myself. Since joining iamdefiance this has changed, I am starting to see results, there is a great sense of community amongst everyone that goes and I have found motivation again to push myself…
Elaine Butler10 months ago
06 / 08
Absolutely love this gym, Dan is a top tier coach, the workouts are challenging but rewarding!…
James McClements10 months ago
07 / 08
…His private gym is top-class – fully equipped, spotless, and built for focused, effective sessions without the usual distractions you get in commercial gyms. His approach is direct, structured, and results-driven…
Tejinder Singh Bala year ago
08 / 08
…The classes are challenging in the best way—they push you past limits you didn't even know you had—and the atmosphere is incredible…
Ariese Paul10 months ago

Scroll →

Lane 06Questions

Before you come.

Do I need to be fit already?

No. There's an Entry to Fitness option for beginners, and members say the classes work whatever your fitness level. Message Dan and he'll point you to the right session.

How much does it cost?

Prices aren't published online. Send Dan a message on Instagram or call 07402 412575 and he'll talk you through the options.

When is the gym open?

Monday to Saturday, 5am to 11pm. Closed Sunday.

Is it a HYROX gym?

Yes. iAMDEFiANCE is an Official HYROX Gym, with HYROX classes on Wednesday and Friday evenings and HYROX coaching.

Do you offer 1-2-1 or online coaching?

Yes: 1-2-1 personal training, couples training, boxing 1-2-1, sport-specific S&C, online coaching and custom training plans.

How do I get started?

Send a DM on Instagram, call or email. There's no online booking, so you'll speak to Dan directly.

Lane 07Visit

Find the unit.

Unit 4, Broadwyn Trading Estate, Waterfall Lane, Cradley Heath B64 6PS
Mon–Sat
5:00am–11:00pm
Sunday
Closed
Get directionsMessage on InstagramCall 07402 412575Email
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Signage boards on the exterior brick wall of the gym unit, including an Official HYROX Gym board

Unit 4, Broadwyn Trading Estate